How to Hit on a Girl at the Gym --> stereotypical gender roles
If Girls Acted like Guys at the Gym --> defying gender roles
Both of the video links above are comedic representation of gender roles. The first, which is a clip of the YouTube personality Dom Mazzetti, is an extreme (in some cases) portrayal of how men act in a gym setting. All of Dom's videos are part of a series called BroScience, where he exaggerates gym stereotypes and common topics in the fitness industry. The second video is a clip of girls acting like guys, and vice-versa, in the gym. The girls in the video talk like "bros," discussing protein and lifting as the steroytypical gym guy would do. On the other hand, the men basically do cardio, ab work, and talk. This video shows how both sexes view each other's roles in a fitness setting. Although extreme, like Dom Mazzetti's, it is funny because the way the men/women act is unrealistic to those watching it. For example, at one point a girl walks up to a guy and offers to "help him lift," using it as an excuse to hit on/touch him. It is comedic because we know it would be rare to see that in reality. However, when Dom uses the same technique in his video, it seems normal.
These videos are not advertising anything specifically, so therefore it is hard to say who they specifically target. Dom Mazzetti's videos target "gym bros" because that is the demographic that would find him funniest. Being a part of the fitness world myself, I also find him funny, as would other females in the industry. Some women mind take offense to this particular video due to related experiences with men in gym settings. On the other hand, the second video is aimed towards both sexes. Women would find it funny how the girls act like the guys, and men would find humor in how the males portray females. However, both sexes could find insult in the the representation of their own sex. The humor in both the videos, in my opinion, is enough to hide the insults that accompany both sexes.
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